Black Drinks Matter
5th April 2017
Is there anything worse than a militarised police force inflicting racist brutality and operating above the law? Apparently there is: that daily reality being turned into a commodified form to sell cola.
Holy shit if you haven’t seen it here’s the worst advert in the history of humanity:
— Kris Jenner (@KrisJenner) April 4, 2017
The Independent offers a ‘scene-by-scene dissection of possibly the worst commercial of all time’.
That its very specific makes it worse.
The new Pepsi ad evokes the imagery of Leshia Evans iconic bravery in Baton Rouge when she walked into riot police. This is a total exploitation. A new branding of social activism (see below).
Capitalisms ability to regurgitate and commodify protest culture is legendary.
But the comic limits of its own creativity and the violence of its own reality coupled with the power of social media to instantly deconstruct and ridicule its putrid outpourings may mean that this ability is now fragile and painfully exposed.
We all know the phrase that ‘under capitalism we are all prostitutes’ but Kris Jenner seems to be operating as her familys Madam.