Some wise words here from Audrey Birt on Effective Language for Persuading People.

It will be interesting to hear how the fringes of the indy movement who either denounce the SIC or advocate ‘just shouting louder’ as a strategy respond when they watch and listen to this?

A repeated mantra I’ve heard over and over goes something like this: we did nothing wrong and so there’s no need to revise or reflect on anything for indyref 2; persuading people or thinking about how we communicate is a form of traitordom. Added to these is often: it was all the BBC’s fault.