Gender and Twitter
28th June 2017
You may have seen this tweet by Lissted (‘Superhuman Social Listening’) getting shredded for being ALL MEN.
It was they said charting the top ranked journalists and media outlets in our #GE2017 Twitter Influencers analysis (based on @PoliticsUKTD data):
‘PoliticsUKTD’s results were based on the tweets of thousands of the top influencers in relation to UK Politics from right across the political spectrum. During the campaign period (18th April 2017 – 7th June 2017 inclusive) these influencers tweeted over 3 million times, including retweeting and replying to over 200,000 other accounts. The Tweetsdistilled application tracked every tweet in real time, seeking out the ones that looked to have the most potential for influence. This assessment is based on a number of factors including who is reacting and the scope and velocity of that reaction.This means to rank highly a tweet needs to be getting the attention of a lot of influential people, the wider Twitter community or preferably both.”
The top ranked tweet based on retweets and likes featured on PoliticsUKTD during the election was this one highlighting the reaction on Facebook to the Prime Minister Theresa May’s Facebook live interview with Robert Peston.
They responded to the huge backlash against the List tweeting: “For everyone who’s highlighted the complete absence of women in this tweet …”
— Lissted (@lissted) June 27, 2017
More at their blog here.
They ask you to contrast the output of the top ranked female journalists pictured here:
I’m not really buying the idea that the men are opinionated and provocative and the women are ‘neutral’. Marina Hyde (@MarinaHyde) is hilarious, Carole Cadwalladr (@carolcadwalla) is truly brilliant, Ellie Mae O Hagan (@MissEllieMae) is hardly a shrinking violet.
Aside from the fact that Dan Hodges made the list, a fact I find mind-numbing, and that Guido Fawkes – a man for whom the phrase “clickbait crypto-fascist” was coined is also on the list is severely depressing.
There’s something else going on and its about the structural systematic exclusion of women from the public realm, the constant manels, imposed male worldview and employment culture of journalism that makes a mockery of Lissted’s analysis that basically ‘men shout louder”.
The problem is not that the list was all male. This is probably a fair (if tragic) representation. The problem is their explanation of this reality.