Everything is Awesome

This chilling video ended a £70m partnership between Shell and Lego.

Greeneace targeted Lego with the video that attracted nearly 6m views for its depiction of a pristine Arctic, built from 120kg of Lego, being covered in oil.

 

Comments (0)

Join the Discussion

Your email address will not be published.

  1. Dinna_fash says:

    Ouch!

  2. Crubagan says:

    Ironic given Lego is made from acrylonitrile butadiene styrene, which is made using oil and natural gas.

  3. immeril says:

    Given all the cries of “It’s Scotland’s Oil!” and all the post-independence economic plans that relied on oil wealth, I don’t think this shows Yes Scotland in any good light either.

  4. brobof says:

    Essential Reading: Methane release in ESS (East Siberian Shelf)
    http://arctic-news.blogspot.co.uk/2014/10/royal-society-snubs-important-arctic-scientists-and-their-research.html
    Awesome is not the word I would use!

Help keep our journalism independent

We don’t take any advertising, we don’t hide behind a pay wall and we don’t keep harassing you for crowd-funding. We’re entirely dependent on our readers to support us.

Subscribe to regular bella in your inbox

Don’t miss a single article. Enter your email address on our subscribe page by clicking the button below. It is completely free and you can easily unsubscribe at any time.