Admiring Malcom Offord’s Jaguar
As I wrote the other day, the complete failure of Starmer’s Labour government is opening the door to a Farage premiership, offering the most extreme politics Britain has seen in the modern era. None of this is inevitable, but whitewashing and apologism in the mainstream media will only hasten the ascent of fascism, and calling it what it is is essential. This was in relation to the media allies and lobbyists celebrating the ascent of Malcolm Offord to lead Reform UK in Scotland.
I predicted that there would be a flurry of support for Offord and Reform as the polls show political power draining out of the two mainstream political parties who have defined and dominated post-war British politics. Right on cue, Brian Monteith pops up in the Scotsman, posting his thoughts from the South of France, in praise of his new leader. Next up, Chris Deerin appeared in the New Statesman where he gushed:
“The last time I saw Lord Offord of Garvel in the flesh was a few months ago. We both attended a lunch for well-to-do business types, and as I left I was suitably impressed by the array of elite motors in the car park.”

A reminder to New Statesman readers that Offord, the subject of such unfiltered admiration, is to lead a party whose UK leader recently announced a five-year plan, which would include tearing up human rights laws and sending people to countries where they could be at risk of imprisonment, torture or death. He confirmed women and children would be among those to be locked up on arrival, as he set out plans to build huge detention centres in military camps and charter five flights a day for deportations.About 600,000 asylum seekers could be deported in the first parliament of a Reform government, Farage suggested. He promised uniformed officers raiding Britain’s towns and cities, disappearing people off the street for rendition to countries they’ve never been to, with no recourse to legal protections, claiming that it’s what “normal countries do.”
It is, by any account, the most extreme political agenda laid out by a political party in our lifetimes.
Deerin continues: “I think he’s a terrific get for his new party, for a variety of reasons. He’s smart and successful, having amassed a fortune in private equity, with a grasp of economics and business that will dwarf that of anyone else at Holyrood, presuming he makes it there in next May’s election. He’s passionately and authentically Scottish, born to an ordinary background in Greenock and with the useful habit of throwing in the odd bit of Scottish slang when he speaks. The condition of Scotland has been his main political focus, as he proved with the publication of an excellent paper, “Wealthy Nation, Healthy Nation”, earlier this year. This looked at how the legacy of Adam Smith might be used to boost growth and productivity north of the border, and examined the failings of the nation’s education and health systems. All this helps tackle the perceived “Englishness” of Reform.”
There’s a lot to take in here, but to break it down: being wealthy is a good in itself; he’s ‘authentically Scottish’ (whatever in the hell that means); he knows Scottish slang (michty me!); and this will all go towards offsetting the fact that Reform are an English nationalist party with literally no Scottish policies at all.
Apart from the craven, parochial and cringeworthy tone of the above, the question remains why a supposedly left-wing magazine would publish a piece in support of a political party with a clearly laid out fascist agenda?
Only the editor Tom McTague can really answer that, but the wider reason for the Unionist commentariat hitching themselves to the Reform UK bandwagon is extreme opportunism and a complete lack of moral or political compass. They know that Labour and the Tories are in electoral freefall, and the only vehicle which can damage the cause of independence is Reform UK. In support of their ultimate goal: faithfully defending the Union, they are quite willing to support the most extreme political entity in the post-war era.
Political journalism is as much about what you put in as what you leave out. Deerin’s piece artfully dodged the big issues of Offord’s route to the House of Lords, just as it avoided the extreme agenda Farage laid out in the summer, just as he bypassed the issue of anti-semitism that hangs over Reform UK’s leader in these dark times. Sometimes people talk of the ‘political class’ and the ‘media class’ – Deerin and Offord are where you can see the join, at “a lunch for well-to-do business types.”

Pedantic? ….yes.
“Right on cue”.
Argh! Thanks Roger
Damn
Beta me to it !
Good skewering!- Offord would’ve fitted in well with the right-wing troglodytes in ” Just one battle…”
Poop poop!
https://www.bbc.co.uk/teach/school-radio/articles/zvjh2sg
Vote for Reform, the polluters pal! Vote for shrivelled and deformed genitals! The return of British bantam brigades! Vote Farage and Offord for a range of exciting intersex conditions! A vote for Reform is not just for Christmas, it’s forever (chemically speaking). Conservatives and Labour may have set the ball rolling, but only Reform promise no balls at all! Europe may bow before USA and Big Chem, but Reform will be absolutely prostrate! There’s nothing so British as a stiff upper lip and a flaccid cloaca. You say winky shrinkage, Reform says economic growth! First it was Remoaners, now it’s Hormoaners. Agent Orange is our special friend. No sex, we’re British!
Oh boy. The fetishism in ‘slicked back, wealthy man’s hair’. Next we’ll be hearing how clean he looks in Hugo Boss.
On the plus side, I’m glad Chris Deerin is finally seeking guidance on coiffure.
“Right on queue” ?!?!?!
I think not.
You’re right, Iain.
“Right on cue” is right.
Don’t know why Mike was apologising to Roger Gough.
Or have I got the order of these comments all wrong?
Hi Anna – its corrected now
It is becoming increasingly apparent that for many anti independence supporters especially in media your enemies enemy is your friend regardless of how much you may claim to disagree with their more general political philosophy.
I also note that the government are trying to link Iran with support for independence. The inference here is that independence supporters are the enemy within being manipulated by foreign countries hostile to UK. I used to laugh at people who claimed that the UK government would ban independent supporting organisations and criminalise support for independence. I am not laughing now!
I read an article recently regarding the demise of the Conservatives and the rise of Reform. There have been a number of fairly high profile Conservatives to Reform, and, probably, Reform support includes people who tended to vote Conservative, but who are not party members. The article was speculating on the possibility of what the writer called a Con-form alliance in the next Parliament.
Another article indicated that Labour is losing a greater percentage of its voters to Reform than the Conservatives are. I think there is a degree of plausibility in that given the places in England where Reform is the largest party in the Council. Could the recent council seat gain by Reform in West Lothian, be partly a drift of Labour voters to Reform to keep out the SNP.
As opinion polls in Scotland have been indicating not just that the SNP will be the largest party by some way in May’s elections to the Scottish Parliament, and, with increased representation from Greens, the projection is that there would be a majority of pro independence MSPs of around 30. The polling indicates falling support for Scottish Labour. While some of that former support is going to the Greens, as is happening in England could some of it be going to Reform?
Will Labour tribalists vote for Reform to ‘keep out the Nats’?
“Will Labour tribalists vote for Reform to ‘keep out the Nats’?” Probably, and in doing so split the Unionist vote.
I look forward to voting guidance from ‘The Spectacled Scot’.
The Reform win in West Lothian should be put into context: out of an electorate of 16,764 they managed 1,177 votes.
You are quite correct, but that didn’t stop the BBC posting a Reform UK puff piece this week entitled “The ‘fed up’ Scottish town that voted for Reform UK”. This despicable party’s profile would be nowhere near as high as it is without the assistance of so many elements, ‘left’ and ‘right’, of the mainstream media.
The man sounds like a plammfer, a walloper and a mingin’ yin at that.
He will no doubt be full of plans for how Scotland’s people, landscape and natural resources can serve his private equity interests.
“He’s smart and successful, having amassed a fortune in private equity….” Weegie Translate says: “He’s a greedy basturt”
Excellent piece of dissection, Mike.