Pundits seem to be coalescing around the idea that a ‘positive message’ is an essential part of political campaigning. Whether it’s Obama’s upbeat derivative (but ultimately empty) Yes We Can, or, as critics had it, Salmond’s indy question (characterised by some as some sort of Derren Brown-style mass hypnosis), the idea of positivity is the key, or so we’re told. It’s simple: people who whinge and moan all day become a bit of a drain to be around. We naturally gravitate towards those who bring a bit of sunshine and light into our life.
This presents the Unionists with a challenge. How to oppose the Yes Campaign with a positive. What is the positive case for the Union? Well it’s about security, continuity and stability. All good things, but in stressing these you have to also sort of pretend it’s all okay as is, and that’s where they get unstuck. The nationalists have to say things will be okay, the unionists have to pretend things are okay. It’s not jam tomorrow but it’s a set of ideas – a vision – based on hope. Now we know that this might not work out but we have aspiration whereas in the HERE and NOW we kind of know what things aren’t working. UK Plc has nationalised the banks and given our money away to the super rich. People can’t get the homes they need, and there’s an outbreak of mass unemployment, fuel poverty and a generalised economic insecurity that strikes into the heart of peoples well-being by the residual stress it creates. Continue reading
















