Stop the Yachts: Malcolm Offord as Dick Whittington
At last night’s leaders’ manel on STV Lord Offord boasted that he had come from a humble background and made his way to London to make his fortune and that: “Today I own six houses, five cars and six boats.”
It was the highlight of a turgid evening.
It’s interesting to think about why it divides opinion.
First of all, Lord Offord had previously not been so proud of his lavish lifestyle. Only in January, when he was quizzed by journalists about how many houses he had, he replied: “I am not going to be drawn on that.”
He also side-stepped a question on his net worth: “I’m not talking about my net worth. For a start, it’s not something you just pluck out of the air, as assets are not necessarily easily valued.”
Offord was also asked if he would commit to publishing his tax return. “No, I want to think about that,” he said.
I’m sure he does.
Presumably his team reckoned someone would do some digging and his assets and property would be revealed, though, to be honest I think that’s giving the Scottish media more credit than they’re due. Whatever. What was once top secret would now be framed as a boast.

For many Offord’s hagiographical account chimes with their own world-view: Scotland needs more of these thrusting vigorous types to subsidise the indolent masses. In this universe, wealth cascades down from the super-rich to furnish the rest of us with our benefits. There will be jobs cleaning the many houses, servicing the many cars and splicing the mainbrace of the many yachts. What’s not to like?
Cash for Ermine
I mean, apart from the inability to read the room when Scotland is suffering from years of austerity imposed by his former party, Offord, or how crass it might come over to boast about owning six houses when many can’t afford one, there is something deeply disingenuous about Offord, and his most recent account.
There is something deeply deceptive about a man who created a front-group called ‘No Borders’ in 2015, only to stand ten years later on a platform of ‘Stop the Boats’. No Borders was of course forced to suspend the comments on its own website, only days after it was launched when its video testimonials from people defending the Union were brutally mocked online. And you might remember too that No Borders was also forced to withdraw a cinema advert which suggested sick Scots children might not be treated at London’s Great Ormond Street Hospital after independence.
“They can join the long list of foreigners waiting to be seen,” one of the actors in the ad said.
The NHS trust which runs Great Ormond Street said it had not been consulted, regularly treated patients from other countries, and requested that the advert be removed from cinemas.
Or there is of course, the little problem, when we are framing all of this as go-getting meritocracy, of the fact that Offord donated £150,000 to the Conservatives before being made a life peer and given a ministerial job under Boris Johnson. I have no idea why this “stench of rampant cronyism” wasn’t called Cash for Ermine at the time, but it should be now (©).
The negative reaction to Offord’s boasting about his fantastic wealth has caused apoplexy among some of his colleagues and friends. The intrepid Merryn Somerset Webb (Bloomberg’s ‘Wealth Editor’) wailed: “I repeat. Scotland’s problem. A toxic combo of disdain for wealth creation and a side dish of envy. It isn’t getting us anywhere.” This was the same Somerset Webb who famously worried that Nicola Sturgeon’s dangerously radical policies would result in her losing her skiing holiday [Nicola Sturgeon Stole My Skiing Holiday – Bella Caledonia].

At some point on the campaign trail, while spraffing anecdotes about his rise to great wealth, Offord offered a story about how he had arrived in London with nothing more than his rugby boots, and had known hardship because he had once had too little money to go on a rugby tour of Kenya. The whole edifice of sycophants’ genuflecting at Offord’s wealth [Admiring Malcom Offord’s Jaguar] is pretty nauseating. But much of the narrative from the right and the super-rich is not just about a supreme lack of self-awareness or lack of consciousness about entitlement; it’s about a faith in the long-discredited idea of trickle-down economics.
Many watching Offord last night will have disdain for someone boasting about their lavish lifestyle in a society disfigured by grotesque inequality and where so many people are struggling to get by. But many more just fail to believe that a banker working in private equity contributes more to society than a bus driver, a cleaner, a janitor, a teacher or an unpaid carer. It was not just the crass lack of humility that Offord was brandishing last night but a complete ignorance of Scottish values.
In December 2020, Malcolm Offord was one of 54 people ennobled by Prime Minister Boris Johnson, 13 of which had either funded the Tories or had an employment or personal connection to Johnson. Among those made peers in December were Johnson’s own brother, Jo, and his friend Evgeny Lebedev, the Russian-born newspaper owner who formerly hosted the PM in his Perugia mansion.
The idea that this is a reflection of some sort of functioning meritocracy rather than a cesspit of sleaze and cronyism, or that private bankers create wealth, is a fairy tale worthy of any Ladybird series.

I can just imagine the ‘public’ school educated editorial staff of the bumptious Private Eye dismissing this article as ‘the politics of envy’.
Malcolm Offord is the kind of person the media in Scotland think we should be looking up to and seeking to emulate.
I haven’t read the book that Gaby Hinsliff reviews, but:
https://www.theguardian.com/books/2026/apr/29/what-if-reform-wins-by-peter-chappell-review-a-massive-wake-up-call
the question “And how well would an unwritten British constitution, still heavily reliant on good chaps voluntarily being good chaps, cope with full-fat populism?” is pertinent, if quaintly phrased. Hinsliff goes on to write that the book is:
“constructed to convey a warning: chiefly, that the British system concentrates startling amounts of power in the hands of a prime minister with a majority and no squeamishness about using it.”
Often it is what is unsaid that is most important, like in Charles Windsor’s extraordinarily evasive speech to Congress (always a delight to be lecturer on democracy by an unelected hereditary ruler who ascribes their job-for-life as a divine appointment). Will these far-right populists who rail against elites simply keep this royal elite in place, then? For why would they do else?
What’s a “Ladybird series”?
It’s an imprint of Penguin Books aimed at children. It’s become a sort of parody of 1950s/1960s kitsch Britain.
Did Johnston not also enoble a youthful blonde , a recent conquest perchance?
I couldn’t care less about his wealth, but does he own a fishing fleet or is he a collector of boats? Six boats is wierd.
Offord’s approach is a classic example of the fallacy of composition. More accurately, it is an example of the cynical use of this fallacy for rhetorical purposes, to pull the wool over the eyes of naïve voters. (We can maybe credit Offord with enough intelligence to know that his own argument is fallacious.)
Napoleon reputedly said that every private in the French army carried a Marshal’s baton in his knapsack, meaning that – given the right combination of ability and sheer luck – any private can rise to the rank of Marshal. In a genuinely meritocratic system this may be true. But it is only true as long as we understand ‘every’ individually, not in a collective or aggregate sense. Every army requires thousands of privates to each Marshal, so most privates have effectively zero chance of rising from the ranks.
This model is very similar to the economic system that brought Offord to prominence: the wealth of the few is grounded on the poverty of the many. This unfairness could be mitigated to some extent by progressive taxation and egalitarian policies. But this is not what Offord is offering.
the rich did not become rich by “trickling down” any of their wealth to the hoi-poloi … Lord Offal is unlikely to do anything but enrich himself and his posh pals…
let this be an omen for what will come if we are stupid enough to elect any of these RUK candidates to power!
actually just look at the USA – they were fooled into electing DJT (again) and look at the chaos he’s created in the last 12+months …
all we need is Lord Offal in Holyrood and “nasty” Nige in Westminster … you think things are bad now … just wait!
just because the current and past incumbents are idiots and failures does not imply that voting for RUK and their “I haven’t governed before but I promise I can fix everything” manifesto is a remotely good idea…
you have been warned act accordingly!
Observing Reform politicians and policies reminds me of Rufus T Firefly’s famous quote in Duck Soup – ‘if you think the countries in a bad state now just wait until I get through with it’.
Nothing new about Offord, or attitudes towards him. Strutting nabobs have been sceptically regarded for about 300 years.
There is something new in that he brings the most far-right party and politics ever seen at Holyrood?
agreed, there appears to be a global shift to the right happening, to populist nationalism; last time this happened there was a World War!
have we forgotten the lessons paid for in blood by our parents and grandparents? apparently so!
it disappoints and saddens me greatly to see Scots embracing this, I thought we were much better than this!
Well, there’s that indeed. Pedantically, though, not far-right as such (yet).
Suggesting detention centres, mass forced deportations centres and a special police force to round people up isn’t far-right?
certainly qualifies as such my (Observers Book of) neo-fascists…
Not for Holyrood – like I say – yet.